With the unique style of the Ettamogah Pubs, Bars and Restaurants customers feel they have immersed themselves into the cartoons. Interior theming includes life size models of Ettamogah characters and Ettamogah images on the walls. This optimizes the value of the brand by attracting Australians and non-Australians alike.

Children and adults are amused by the laconic wit and down-to-earth nature of the Ettamogah Pub Mob characters and are drawn to the raw outback feel of the Ettamogah Pub and its associated characters.